“Technology is available to produce accurate data. You can target a buyer’s shopping habits and needs…; you can even find out about their personal interests. The possibilities when it comes to data is endless, and you must keep yours up to date.
Your prospects list should always be fresh to ensure you are placing your product and services in front of the right people, at the best time. It’s a massive waste of resources to target people on the off-chance they may be interested in what you are offering.”
— 7 Innovative and Exciting Direct Mail Trends for 2018, WDM Online